Cronbach's alpha
Cronbach's alpha measures how well a set of items (or variables) measures a single unidimensional latent construct. When data have a multidimensional structure, Cronbach's alpha will usually be low. Technically speaking, Cronbach's alpha is not a statistical test - it is a coefficient of reliability (or consistency).
http://www.ats.ucla.edu/STAT/SPSS/faq/alpha.html
If you were giving an evaluation survey, would it not be nice to know that the instrument you are using will always elicit consistent and reliable response even if questions were replaced with other similar questions? When you have a variable generated from such a set of questions that return a stable response, then your variable is said to be reliable. Cronbach's alpha is an index of reliability associated with the variation accounted for by the true score of the "underlying construct." Construct is the hypothetical variable that is being measured (Hatcher, 1994).
Alpha coefficient ranges in value from 0 to 1 and may be used to describe the reliability of factors extracted from dichotomous (that is, questions with two possible answers) and/or multi-point formatted questionnaires or scales (i.e., rating scale: 1 = poor, 5 = excellent). The higher the score, the more reliable the generated scale is. Nunnaly (1978) has indicated 0.7 to be an acceptable reliability coefficient but lower thresholds are sometimes used in the literature.
Tuesday, 4 December 2007
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